PREVIEW ISM 2018. It’s Here The World’s Largest Sweets and Snacks Show.

ISM 2018

It’s late January, and that can only mean one thing in the sweets and snacks world. ISM 2018 is here! The world’s largest sweets and snacks trade event is gearing up for another record-breaking year with 1,600 exhibitors representing 73 countries. The show will run from Sunday, January 28th through Wednesday the 31st at the Koelnmesse in Cologne, Germany.

Here’s a quick preview of what’s to come.

Make sure to follow our social media accounts for up-to-date coverage of the best products at the show. We’ll also be writing a detailed review of the trends and innovations after the show. Sign-up for our newsletter to get that delivered straight to your inbox.

Chocolate for Everyone

Chocolate is the star of the show. From high-end chocolatiers to mainstream brands everything will be represented at ISM 2018. Chocolate is always morphing with the trends and evolving to meet customer’s demands and this year we expect no less. Veganism and vegetarianism are very on trend in the whole food world, and it looks like we’ll be seeing some great examples to meet this demand.

King Monty

Plant based vegan chocolate. Dairy and gluten free.

What’s the Flavour of 2018?

Or should we say flavours? Unique flavour combinations will be popping up around the show. Flavour combinations are looking to steal the spotlight with sweet and exotic as our prediction for what’s hot. In the US, we saw Skittles Sweet Heat making headlines, but in ISM, the flavour combinations will be more exotic such as pineapple and curry, vinegar and vegetables, and fruit and pepper flavours.

Seasonal Products

Halloween’s popularity is growing by leaps and bounds in Europe. We expect to see more offerings at the show!

Drakula Skulls

Halloween candy at ISM

Protein and Paleo (is that still a thing?)

Products promoting a higher protein content for wellbeing isn’t slowing down. We’ve seen bars and snacks, in general, becoming more popular. But what about paleo? Is it still a thing? Well, it is, and it isn’t. In recent trade shows, we’ve seen companies drop the paleo wording and favour RAW.

Protein Snacks

Protein Snacks at ISM 2018

ProSweets 2018

Let’s not forget that ProSweets 2018 runs in parallel to ISM 2018. With major players in the ingredient supplier, processing, and packaging industry, we’ll be keeping an eye on important innovations.

Pro Sweets Cologne

In conjunction with ISM 2018

Trade Show Explorer covers major global trade events. We provide insight and data from the top global events. Please follow our social media to keep on top of product and booth design innovations. That’s just a sample of what we have, get in touch with even more research and tailored research.

Images supplied by ISM 2018.

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